AptaBook vs Upfirst: pricing & features compared
AptaBook (AI receptionist (chat, voice, email)) vs Upfirst (AI receptionist): AptaBook is from $49/mo and Upfirst is from $24.95/mo. Both mention plumbers, HVAC companies, salons, law firms on their websites. Compared on published pricing and keyword-matched features. At 150 calls of 3 minutes a month, the cheapest usable published plan is about $99.
Compare alternatives to Upfirst Compare alternatives to AptaBook
Which should you pick?
Choose AptaBook if
- you use HubSpot (only it mentions this integration)
- you run electricians, dentists (only its site targets these)
Choose Upfirst if
- you want the lower entry price ($24.95/mo vs $49/mo)
- you need Spanish/bilingual calls (mentioned on its site)
- you use Calendly, Clio, Zapier, Acuity (only it mentions these)
Based only on published prices and keyword mentions on each vendor site (unverified); not a quality judgement.
How much do AptaBook and Upfirst cost at 100, 300 and 600 calls?
AptaBook: $99 at 100, $99 at 300, $149 at 600 calls a month. Upfirst: $69.95 at 100, $159.95 at 300, $299 at 600 calls a month. Estimates use list prices only, 3 minutes per call; see methodology.
| Calls / month | AptaBook | Upfirst |
|---|---|---|
| 100 calls | $99/mo (Starter) | $69.95/mo (Premium) |
| 300 calls | $99/mo (Starter) | $159.95/mo (Pro) |
| 600 calls | $149/mo (Professional) | $299/mo (Scale) |
How do AptaBook and Upfirst compare side by side?
AptaBook is from $49/mo and Upfirst is from $24.95/mo; the rest of the table compares trials and keyword-matched features.
| AptaBook |  Upfirst | |
|---|---|---|
| Category | AI receptionist (chat, voice, email) | AI receptionist |
| Entry price | from $49/mo | from $24.95/mo |
| Priced plans published | 3 | 4 |
| Est. at 150 calls × 3 min | $99/mo on Starter | $119.95/mo on Premium |
| Free trial | 15-day free trial, no credit card | 14-day free trial |
| Calendar booking (keyword-matched) | Mentioned on site | Mentioned on site |
| Human handoff (keyword-matched) | Mentioned on site | Mentioned on site |
| Integrations (keyword-matched) | Google CalendarHubSpot | CalendlyGoogle CalendarClioZapierAcuity |
| Trades (keyword-matched) | PlumbersHVAC CompaniesElectriciansDentistsSalonsLaw Firms | PlumbersHVAC CompaniesSalonsLaw Firms |
| HIPAA mentioned (keyword-matched) | Yes | Yes |
| Test-call score | Not tested yet | Not tested yet |
| Data checked | 2026-10-28 | 2026-10-22 |
| Vendor site | Compare alternatives to AptaBook | Compare alternatives to Upfirst |
How much does AptaBook cost?
AptaBook costs $49 to $149 per month on published plans (checked 2026-10-28).
| Plan | Price | Included | Overage | Notes |
|---|---|---|---|---|
| Solo | $49/month | 50 conversations | not published | No overage charges: upgrade at the limit; phone, chat and email included; 15-day free trial, no credit card (aptabook.com/pricing, checked 2026-10-28) |
| Starter | $99/month | 400 conversations | not published | No overage charges: upgrade at the limit |
| Professional | $149/month | 1500 conversations | not published | No overage charges: upgrade at the limit |
| Enterprise | —/month | not published | not published | Custom |
Source: aptabook.com/pricing, checked 2026-10-28.
How much does Upfirst cost?
Upfirst costs $24.95 to $299 per month on published plans (checked 2026-10-22).
| Plan | Price | Included | Overage | Notes |
|---|---|---|---|---|
| Starter | $24.95/month | 30 calls | $1.5 each extra | |
| Premium | $59.95/month | 90 calls | $1 each extra | |
| Pro | $159.95/month | 300 calls | $0.75 each extra | |
| Scale | $299/month | 600 calls | $0.7 each extra |
Source: upfirst.ai/pricing, checked 2026-10-22.
Feature fields marked “keyword-matched” are mentions found on the vendor's website and haven't been independently verified yet. Prices are hand-copied from vendor pricing pages. How we make money.
Best for your trade: Plumbers · HVAC Companies · Salons · Law Firms · Medical Offices · Real Estate Agents · Property Managers
Your call volume is different? Estimate both at your volume or get matched.
What do people ask most?
These are the questions we get most, answered from published vendor data.
Is AptaBook or Upfirst cheaper?
Upfirst has the lower entry price ($24.95/mo vs $49/mo). Entry price is the lowest published plan; included usage and overage differ, so check the cost estimate at your call volume.
Which costs less at 150 calls a month?
From published list prices with 150 calls of 3 minutes: AptaBook about $99/mo (Starter), Upfirst about $119.95/mo (Premium). Plans without published usage limits are shown at plan price.
Do AptaBook and Upfirst offer free trials?
AptaBook: 15-day free trial, no credit card. Upfirst: 14-day free trial.
Which integrations do both mention?
Both websites mention Google Calendar (keyword-matched, unverified).
What else should you compare?
These comparisons share at least one of the two tools.